Brand Awareness

I am part of the team developing a brand awareness and social mobilization campaign aimed at raising awareness about the importance of donations to Santa Casa de São Paulo.

The project involves creating a communication strategy designed to generate strong organic reach and viral potential, expanding the public conversation around funding for philanthropic hospital institutions.

The campaign uses emotional storytelling and digital resources to encourage participation and engagement, bringing the public closer to a cause that is essential to public health.

Art Direction for Luiza Barbosa

The central goal is to strengthen brand perception and encourage new donations, reinforcing the historic role of Santa Casa in providing healthcare to the population.