Websites, Landing Pages and more

I lead the creation of e-commerces, blogs, institutional websites and promotional landing pages with a focus on conversion, brand positioning, and user experience.

I coordinate teams responsible for UX, UI, information architecture, and development, ensuring that each page is built upon a clear navigation logic and well-defined strategic objectives.

The process involves defining storytelling, navigation flows, strategic placement of CTAs, SEO optimization, and the development of copy aligned with the brand’s purpose. This results in digital experiences that balance clarity, performance, and narrative—transforming visits into engagement and business opportunities. The pages also include A/B testing, conversion optimization, and performance reports designed for results analysis at the C-level.