Visual Identity and Logos

I develop visual identity and branding projects based on a deep analysis of brand positioning, target audience, and market context. Each identity is conceived as a complete visual system—capable of communicating purpose, differentiating the brand within its segment, and sustaining its presence across multiple digital channels.

The process involves strategic research, conceptual definition, the creation of a visual language, and the development of practical brand applications.

Among the highlighted projects are:
- Via Livros
- Loucos por Varejo (art direction for Ero Cordova)
- Uma Tupá no Tempo (art direction for Raianderson Souza)
- Meu App
- Mania de App
- Tocalivros (art direction for Ero Cordova, with a relaunch planned for 2026)

The focus is always on building memorable, coherent brands prepared for dynamic digital environments.