Beatriz Iara Schoueri
Head of Design & Marketing | UX Management & Product Storytelling Specialist | Neuromarketing & Brand Strategy
Location: São Paulo, Brazil (Available for Global Remote)
Phone: +55 11 99966-5686
Email: bia.schoueri@gmail.com
Professional Summary
Over more than a decade immersed in the digital product and editorial ecosystem, I have built a career marked by a natural transition between interface design and strategic brand leadership. My work goes beyond aesthetics: I focus on experience architecture that converts, using storytelling as a guiding thread to humanize technology. As a UX Management specialist and Neuromarketing enthusiast, I transform consumer behavior data into intuitive journeys, having played a key role in scaling startups that now lead their niches. I have a solid background in design governance, leading cross-functional teams and managing 360° projects that connect IT, Marketing, and Commercial under a user-centered vision.
- Strategic Highlight: Scaling digital products via SVA and B2B partnerships with iFood, Alelo, and Warner (Max).
- Technical Edge: UX Management, Neuromarketing, and architecture of complex flows.
- Cross-functional Leadership: Building design departments from scratch and unifying brand voice.
Academic Background
- MBA in Consumer Behavior | FAAP | Expected Completion 2026
- Master in Strategic UX Design Management | ESPM | 2023 – 2025
- Bachelor's in Graphic Design | Centro Universitário Belas Artes de SP | 2011 – 2014
Certifications & Specializations
- Extension Course in 2D Animation | Faculdade Méliès | 2016 – 2017
Languages
- German: Advanced/Fluent
- English: Advanced/Fluent
- Spanish: Advanced/Fluent
Professional Experience
Grupo Campsoft | Head of Marketing and Design | 2023 – Present
- Leading integrated marketing, design, and UX strategy.
- Creative and strategic governance of brands on B2C and B2B digital platforms.
- Coordination of multidisciplinary teams and co-branding projects with iFood, SPFC e-Sports, and Deezer.
- Enhancing user journeys on websites, apps, and administrative dashboards.
Art & UX/UI Director | 2020 – 2023
- Consolidated UX/UI and product design areas, creating visual identities and landing pages.
- Developed complex user flows and collaborated with technology and product teams.
Graphic & UX/UI Designer | 2014 – 2020
- Transformed Tocalivros from a startup to a consolidated digital publisher.
- Created strategic sub-brands such as MeuApp, Tocalivros Clássicos, and Tockers.
- Developed interfaces for internal systems, SVAs, and B2B dashboards.
Design Intern | Antidoto Design | 2012 – 2014
- Developed advertising materials for brands such as Volkswagen, Scania, and Mondelez.